22/08, 23/08 - Multimodality Jargon and Saving Ideas from being Stolen
This week began with a reiteration of multimodality. We were required to choose a multimodal text and analyse how its multimodality adds to the message it hopes to convey. I decided to use two multimodal texts - an advertisement for StayUncle and a meme about a Kpop band, Stray Kids. I chose to analyse this advertisement because of the social relevance and inclusivity it portrayed. It was also interesting in terms of its multimodality - the advertisement featured only a simple blurred background and a caption, but the details made its message of it very clear and powerful. The company's subtle approach to this topic is perfectly done. I was particularly struck by how much the visual and spatial elements of the advertisement added to the linguistic facet of it. The gestures in the image were also detrimental to getting the point of the advertisement across. The multimodality in the text, hence, makes it more effective than a simple linguistic write-up. ...